After decades of operational experience in the office coffee services industry, Orrin Huebner decided to consult for those he knew and had worked alongside over the years. But, in hanging up his operations hat, Orrin needed guidance on how to brand his new business venture. So, he partnered with Sprout Marketing to develop a brand and create messaging.
First, he needed to select a name and claim the website address. Since Orrin would work as a solopreneur and his name was renowned within the industry, his name was perfect for the business name. A logo and business cards were created to transition his name to a visually identifiable business.
Then, we began curating messaging and copy for the website to share the value and expertise Orrin brings to a project. While working on copy, I consulted with a professional photographer in Orrin’s city to provide a shot list and a vision for accessories, attire, and an ideal location. Once messaging and copy were final, the website design phase launched to bring the brand to life. A custom design was important to present the professional approach that Orrin delivers. Once the website launched, social media headers were created to brand his social media presence.
“Wow! I do not have enough great things to say about Shanna and Sprout Marketing. Having worked with Shanna at a large company before, I knew she was the right person to contact for my marketing needs when I started my own business. She is organized, responsive, a great listener, and was ahead of all timelines. She wrote excellent copy for my new website and guided me into the digital world of today’s business! She assisted me with the photo shoot for the website and with things like business cards and social media presence. You couldn’t do better for your business than working with Shanna!”
– Orrin Huebner
