Atulado Ministries is a non-profit that helps local churches in Cuba care for their communities spiritually and physically. They needed a website to share their story, invite others to join their mission, and offer a secure place to direct donations. So, they hired an agency. After several months, the project struggled to gain momentum. That’s when the Executive Director hired me to work with the agency and manage the project.
First, I learned everything I could about Atulado. I listened to videos, read all of their materials, and compiled a list of words, phrases, and sentences that were authentic to Atulado. Compelling copy was the only way to tell their story. So, I carefully crafted each page while working with their Executive Director to make sure it captured the vision in words.
Once the copy was curated, I drafted a concept with a layout of essential elements. It included strong calls to action, an e-mail subscription box, social media follow buttons, and more that it needed to reach Atulado’s goals. This guided the developers to build the first set of mock-ups. Edits were made until the site came to life in a way that embodies the vision and mission of Atulado.
