A million marketing apps and tools exist for your business. But which ones do you need? And what does it take to run a business as a solopreneur or entrepreneur? With so many options, it’s easy to get overwhelmed with things that won’t make a difference in your business. That’s why I’m sharing my must-have… Read more »
Digital Marketing
Build a Buyer Persona for Better Marketing
A buyer persona is a phrase that only marketing geeks would know and use. Ugh, I fall in that geek box. A more familiar term is the target audience. But, since this post and my blog are about all things marketing, we’ll use the proper phrase, buyer persona. Now that we’ve got that straight, are… Read more »
Your Recipe for Digital Marketing Success
Experts predict voice-assisted searches are on the rise. Great, now you have to figure that out too! Unfortunately, the latest digital trend can leave you feeling overwhelmed. Ugh… but before you jump to the next big thing, make sure you have a recipe for digital marketing success baked into your business. I find in this… Read more »