Day one. You have nothing but website love. It’s perfect, and you have all the bells and whistles you could ever want or need. Your audience loves it. Traffic grows, conversions are up, and sales increase. Then, time passes. So, how do you know when it’s time for a website makeover, or you have a… Read more »
Tips to Improve Your Writing Skills Today
Based on “Everybody Writes” by Ann Handley I fell in love with her writing as much as I loved meeting her in person. And, if you read her book, you will too. Ann’s personality shines through in the warmth of her smile, friendliness of voice, and outrageous but stylish fashion sense. Her passion for educating… Read more »
How to do Keyword Research for SEO: A Simple Guide
You’ve looked everywhere for a simple guide on keyword research and come up short. A lot of information exists – mostly tech-heavy. And if you’re like me, your creative self glazes over. Finding keywords for SEO doesn’t have to be hard – I promise. Now, imagine teaching a class of college juniors and seniors how… Read more »
SEO Basics: What You Need to Know to Get Started
It’s there when you need it to answer your most burning questions, quickly and easily. Yep – we’re talking about Google. So then, why is it so hard for your website to rank on the first page of Google? I get it; you’re frustrated not getting results. That’s why I’m breaking it down in simple… Read more »
Your Recipe for Digital Marketing Success
Experts predict voice-assisted searches are on the rise. Great, now you have to figure that out too! Unfortunately, the latest digital trend can leave you feeling overwhelmed. Ugh… but before you jump to the next big thing, make sure you have a recipe for digital marketing success baked into your business. I find in this… Read more »
Evergreen Content: A Way to Slay Content Creation
The day’s almost over. You open Instagram and start scrolling. It hits you like a ton of bricks; you haven’t posted on Instagram or Facebook in over a week (heavy sigh). You feel the pressure to get SOMETHING posted. I see you over there creating content on the fly. Stop the last-minute post and scramble… Read more »