The moment I stepped into life as a solopreneur, I never dreamed what a year later would look like. And no one could have ever predicted what 2020 would bring with the COVID-19 virus and the aftermath. Fortunately, the pandemic hit precisely a year after I left corporate. While I had that year under my… Read more »
Benefits of Outsourcing Marketing
DIY is everywhere. From Home Depot to Pinterest-inspired boards on almost anything you can do it is the message. Even Nike inspires you with their motto – “Just Do It.” But does this mean your marketing too? Or, would your business benefit from outsourcing marketing to a trusted expert? Over the last two decades, especially… Read more »
Succeed with Social Media During the Coronavirus
Every day I feel like I’m living in a nightmare and will awake soon. But I know I’m not alone. Our lives have flipped upside down – kids are out of school, people wear masks to grocery shop, businesses and churches are closed, special events and milestones have gone virtual, and we’re spending endless days… Read more »
Marketing in a Crisis: How to Invest Wisely
In my lifetime, I’ve seen two events classify as a crisis, first 9/11 and now COVID-19. It’s a time like no other. Businesses of all sizes find their revenues dwindling or evaporating altogether, and workers fear for their jobs. But, I know Americans will unite, and our country will become stronger in the end. And,… Read more »
The Disney Way to Create Raving Fans
Why do people dream about the moment they walk through the gates of “The Happiest Place on Earth”? After all, it’s just a theme park – right. But Disney draws crowds and raving fans from across the globe. So what makes this theme park different? Many people say it’s the mouse with the funny ears…. Read more »
Website Brand + Personality with a Kick
She’s full of personality. That’s what some say about my sassy, four-year-old as she flips her hair at the dinner table, smears her spaghetti sauce on the placemat, and pushes her milk aside in protest. I, on the other hand, with fumes coming out of the top of my head, call that attitude. Either way,… Read more »