Early in elementary school, we learn capitalization rules. For example, my daughter learned to capitalize the first word of a sentence and names, like Addison, as a first-grader. So, what goes haywire? First, we forget rules that we don’t often use. Then, we step into the business world and somehow toss some of the other… Read more »
15 Ways to Rock Your Business Blog
Are you starting a business blog? Or, maybe you’ve been blogging but want to improve it. Well, you’ve come to the right blog to learn blogging tips and tricks. Let’s do it! Was the last long-form content piece (something well over 500 words) you wrote a term paper in college? Congratulations, that’s normal. Our daily… Read more »
Must-Have Marketing Apps and Tools
A million marketing apps and tools exist for your business. But which ones do you need? And what does it take to run a business as a solopreneur or entrepreneur? With so many options, it’s easy to get overwhelmed with things that won’t make a difference in your business. That’s why I’m sharing my must-have… Read more »
8 Things a Winning Website Homepage Needs
You receive some inquiries from your website. But could you get more? A website’s homepage should attract as many potential customers as possible (also called leads), meaning you can help more people and invest in your dream. A homepage that converts requires a combination of art and science. In art, you craft simple, easy-to-understand words… Read more »
Content Creation for Social Media – Made Easy
Many small businesses dread this question– what do I post on social media today? Even if you’ve hired someone to manage it, you still get that all-important question, “what can we put on social media next month?” Ugh! The question alone can send you overboard. So, put both feet back in the boat, and let’s… Read more »
The Secret of Copywriting
What is copywriting? Unless you’re a marketing nerd like me, you may not know the difference between just plain writing and copywriting. Well, I didn’t either until many years into my career. Are you surprised? It wasn’t taught in college, not even in my master’s program, or a skill I could develop on the job. … Read more »